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Deal Sheet: 2026 RAM 1500 LIMITED LONGHORN® CREW CAB 4X4 5'7" BOX
Dick Poe Dodge Lp · El Paso, TX · VIN: 1C6SRFHT0TN378415
This Is Already a Great Deal
Opening Offer
$73,558
Asking Price
$68,999
Max Price
$68,999
- • Recent buyers paid ~$7,251 below MSRP
- • Sitting 16 days (avg 9) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $4,559 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$73,058
Est. Invoice$75,493
Holdback (est.)$2,435
MSRP (Sticker)$81,175
Asking Price$68,999
Markup-$12,176
Est. Dealer Margin on This Car$-4,059
Percentile93% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold80
Avg Markup-$7,251
Median Markup-$5,250
Best Deal-$14,057
Worst Deal-$3,500
% Sold Below MSRP100%
Avg Days to Sell9 days
Dealer Profile
Inventory208 vehicles
Avg Markup (All Models)-$6,667
Avg Markup (RAM 1500)-$8,173
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$3,641
Price History
Jul 3, 2026$78,520 → $71,594(-$6,926)
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