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Deal Sheet: 2026 RAM 1500 LIMITED LONGHORN® CREW CAB 4X4 5'7" BOX
Opelika Chrysler Dodge Jeep Ram · Opelika, AL · VIN: 1C6SRFHP9TN152814
This Is Already a Great Deal
Opening Offer
$72,887
Asking Price
$68,366
Max Price
$68,366
- • Recent buyers paid ~$12,227 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $4,521 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$72,387
Est. Invoice$74,800
Holdback (est.)$2,413
MSRP (Sticker)$80,430
Asking Price$68,366
Markup-$12,064
Est. Dealer Margin on This Car$-4,021
Percentile96% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold533
Avg Markup-$12,227
Median Markup-$13,002
Best Deal-$14,221
Worst Deal-$3,500
% Sold Below MSRP100%
Avg Days to Sell15 days
Dealer Profile
Inventory290 vehicles
Avg Markup (All Models)-$4,988
Avg Markup (RAM 1500)-$7,682
% Below MSRP100%
Avg Days to Sell11 days
Avg Sold Markup-$3,109
Price History
Jul 3, 2026$79,025 → $70,461(-$8,564)
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