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Deal Sheet: 2026 RAM 1500 LIMITED LONGHORN® CREW CAB 4X4 5'7" BOX
Stivers Chrysler Dodge Jeep Ram · Prattville, AL · VIN: 1C6SRFHP8TN188140
This Is Already a Great Deal
Opening Offer
$72,752
Asking Price
$68,238
Max Price
$68,238
- • Recent buyers paid ~$7,251 below MSRP
- • Sitting 15 days (avg 9) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $4,514 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$72,252
Est. Invoice$74,660
Holdback (est.)$2,408
MSRP (Sticker)$80,280
Asking Price$68,238
Markup-$12,042
Est. Dealer Margin on This Car$-4,014
Percentile97% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold80
Avg Markup-$7,251
Median Markup-$5,250
Best Deal-$14,057
Worst Deal-$3,500
% Sold Below MSRP100%
Avg Days to Sell9 days
Dealer Profile
Inventory475 vehicles
Avg Markup (All Models)-$4,753
Avg Markup (RAM 1500)-$7,069
% Below MSRP100%
Avg Days to Sell8 days
Avg Sold Markup-$3,585
Price History
Jul 3, 2026$78,975 → $70,433(-$8,542)
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