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Deal Sheet: 2026 RAM 1500 LIMITED LONGHORN® CREW CAB 4X4 5'7" BOX
Viva Dodge Chrysler Jeep · El Paso, TX · VIN: 1C6SRFHP5TN403960
This Is Already a Great Deal
Opening Offer
$78,431
Asking Price
$73,602
Max Price
$73,602
- • Recent buyers paid ~$7,251 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,737 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$77,931
Est. Invoice$80,529
Holdback (est.)$2,598
MSRP (Sticker)$86,590
Asking Price$73,602
Markup-$12,988
Est. Dealer Margin on This Car$-4,329
Percentile61% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold80
Avg Markup-$7,251
Median Markup-$5,250
Best Deal-$14,057
Worst Deal-$3,500
% Sold Below MSRP100%
Avg Days to Sell9 days
Dealer Profile
Inventory238 vehicles
Avg Markup (All Models)-$4,783
Avg Markup (RAM 1500)-$8,010
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$3,552
Price History
Jul 3, 2026$84,135 → $76,397(-$7,738)
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