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Deal Sheet: 2026 Gladiator RUBICON 4X4
Steve White Dodge Chrysler Jeep Ram FIAT · Hickory, NC · VIN: 1C6RJTBG8TL187952
This Is Already a Great Deal
Opening Offer
$53,528
Asking Price
$53,028
Max Price
$53,028
- • Recent buyers paid ~$3,053 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,839 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,028
Est. Invoice$54,796
Holdback (est.)$1,768
MSRP (Sticker)$58,920
Asking Price$53,028
Markup-$5,892
Est. Dealer Margin on This Car$0
Percentile70% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold80
Avg Markup-$3,053
Median Markup-$5,250
Best Deal-$6,750
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$3,503
Avg Markup (Gladiator)-$5,756
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$3,480
Price History
Jul 1, 2026$55,665 → $60,915(+$5,250)
Jul 4, 2026$60,915 → $55,665(-$5,250)
Jul 8, 2026$55,665 → $55,023(-$642)
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