Deal Sheet: 2026 Gladiator RUBICON 4X4

Daytona Dodge Chrysler Jeep Ram · Daytona Beach, FL · VIN: 1C6RJTBG8TL170505

This Is Already a Great Deal

Opening Offer

$53,038

Asking Price

$52,538

Max Price

$52,538

• Recent buyers paid ~$3,053 below MSRP
• Sitting 17 days (avg 10) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $2,375 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,538

Est. Invoice$54,289

Holdback (est.)$1,751

MSRP (Sticker)$58,375

Asking Price$52,538

Markup-$5,837

Est. Dealer Margin on This Car$1

Percentile77% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold80

Avg Markup-$3,053

Median Markup-$5,250

Best Deal-$6,750

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory498 vehicles

Avg Markup (All Models)-$4,216

Avg Markup (Gladiator)-$5,397

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$3,095

Price History

Jul 1, 2026$55,120 → $60,370(+$5,250)

Jul 4, 2026$60,370 → $55,120(-$5,250)

Jul 8, 2026$55,120 → $54,533(-$587)

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