Deal Sheet: 2026 Gladiator RUBICON 4X4

Gupton Motors Inc · Springfield, TN · VIN: 1C6RJTBG7TL192897

This Is Already a Great Deal

Opening Offer

$55,846

Asking Price

$55,346

Max Price

$55,346

• Recent buyers paid ~$3,053 below MSRP
• Sitting 17 days (avg 10) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $2,665 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$55,346

Est. Invoice$57,190

Holdback (est.)$1,845

MSRP (Sticker)$61,495

Asking Price$55,346

Markup-$6,149

Est. Dealer Margin on This Car$1

Percentile27% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold80

Avg Markup-$3,053

Median Markup-$5,250

Best Deal-$6,750

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory163 vehicles

Avg Markup (All Models)-$3,787

Avg Markup (Gladiator)-$5,298

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$1,583

Price History

Jul 1, 2026$58,240 → $63,490(+$5,250)

Jul 4, 2026$63,490 → $58,240(-$5,250)

Jul 8, 2026$58,240 → $57,341(-$899)

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