Deal Sheet: 2026 Gladiator RUBICON 4X4

Hill-Kelly Dodge Chrysler Jeep · Pensacola, FL · VIN: 1C6RJTBG1TL182401

This Is Already a Great Deal

Opening Offer

$52,543

Asking Price

$52,043

Max Price

$52,043

• Recent buyers paid ~$3,053 below MSRP
• Sitting 17 days (avg 10) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $2,324 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$52,043

Est. Invoice$53,777

Holdback (est.)$1,735

MSRP (Sticker)$57,825

Asking Price$52,043

Markup-$5,782

Est. Dealer Margin on This Car$1

Percentile84% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold80

Avg Markup-$3,053

Median Markup-$5,250

Best Deal-$6,750

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory429 vehicles

Avg Markup (All Models)-$4,424

Avg Markup (Gladiator)-$5,704

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$3,593

Price History

Jul 1, 2026$54,570 → $59,820(+$5,250)

Jul 4, 2026$59,820 → $54,570(-$5,250)

Jul 8, 2026$54,570 → $54,038(-$532)

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