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Deal Sheet: 2026 Gladiator RUBICON X 4X4
Whitten Brothers of Ashland, Inc. · Ashland, VA · VIN: 1C6RJTBG1TL181801
This Is Already a Great Deal
Opening Offer
$59,288
Asking Price
$58,788
Max Price
$58,788
- • Recent buyers paid ~$3,186 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,346 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$58,788
Est. Invoice$60,748
Holdback (est.)$1,960
MSRP (Sticker)$65,320
Asking Price$58,788
Markup-$6,532
Est. Dealer Margin on This Car$0
Percentile23% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold74
Avg Markup-$3,186
Median Markup-$5,250
Best Deal-$7,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$4,133
Avg Markup (Gladiator)-$6,478
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$2,750
Price History
Jul 1, 2026$62,065 → $67,315(+$5,250)
Jul 4, 2026$67,315 → $62,065(-$5,250)
Jul 8, 2026$62,065 → $60,783(-$1,282)
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