Deal Sheet: 2026 Gladiator RUBICON 4X4

Palmer Dodge Chrysler Jeep Ram · Roswell, GA · VIN: 1C6RJTBG0TL171695

This Is Already a Great Deal

Opening Offer

$56,917

Asking Price

$56,417

Max Price

$56,417

• Recent buyers paid ~$3,053 below MSRP
• Sitting 16 days (avg 10) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $2,839 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$56,417

Est. Invoice$58,297

Holdback (est.)$1,881

MSRP (Sticker)$62,685

Asking Price$56,417

Markup-$6,268

Est. Dealer Margin on This Car$1

Percentile15% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold80

Avg Markup-$3,053

Median Markup-$5,250

Best Deal-$6,750

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell10 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$4,061

Avg Markup (Gladiator)-$5,695

% Below MSRP100%

Avg Days to Sell8 days

Avg Sold Markup-$3,633

Price History

Jul 1, 2026$59,430 → $64,680(+$5,250)

Jul 4, 2026$64,680 → $59,430(-$5,250)

Jul 8, 2026$59,430 → $58,412(-$1,018)

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