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Deal Sheet: 2026 Gladiator WILLYS 4X4
Riverside Auto & Truck Sales of Iron Mountain, Inc. · Iron Mountain, MI · VIN: 1C6PJTAGXTL178291
This Is Already a Great Deal
Opening Offer
$48,794
Asking Price
$48,294
Max Price
$48,294
- • Recent buyers paid ~$1,346 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $4,020 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,294
Est. Invoice$49,904
Holdback (est.)$1,610
MSRP (Sticker)$53,660
Asking Price$48,294
Markup-$5,366
Est. Dealer Margin on This Car$0
Percentile29% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold73
Avg Markup-$1,346
Median Markup-$500
Best Deal-$3,750
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory47 vehicles
Avg Markup (All Models)-$4,531
Avg Markup (Gladiator)-$3,852
% Below MSRP100%
Avg Days to Sell7 days
Avg Sold Markup-$1,667
Price History
Jul 1, 2026$52,905 → $55,655(+$2,750)
Jul 4, 2026$55,655 → $52,905(-$2,750)
Jul 8, 2026$52,905 → $50,289(-$2,616)
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