← Vehicle Details
Deal Sheet: 2026 Gladiator WILLYS 4X4
Preston Chrysler Dodge Jeep Ram of Dover · Dover, DE · VIN: 1C6PJTAGXTL174953
Negotiation Guide
Opening Offer
$48,590
Fair Price
$50,090
Walk Away Above
$51,975
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$48,474
Est. Invoice$50,090
Holdback (est.)$1,616
MSRP (Sticker)$53,860
Asking Price$53,860
Markup$0
Est. Dealer Margin on This Car$5,386
Percentile100% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory288 vehicles
Avg Markup (All Models)-$566
Avg Markup (Gladiator)-$50
% Below MSRP89%
Avg Days to Sell22 days
Avg Sold Markup+$889
Price History
Jul 1, 2026$51,110 → $53,860(+$2,750)
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