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Deal Sheet: 2026 Gladiator WILLYS 4X4

Audubon Motors, Inc. · Henderson, KY · VIN: 1C6PJTAGXTL185872

Negotiation Guide

Opening Offer
$49,720
Fair Price
$51,220
Walk Away Above
$53,147
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,568
Est. Invoice$51,220
Holdback$1,652
MSRP (Sticker)$55,075
Asking Price$52,325
Markup-$2,750
Dealer Margin on This Car$2,758
Percentile1% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory114 vehicles
Avg Markup (All Models)-$1,331
Avg Markup (Gladiator)-$344
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0