Deal Sheet: 2026 Gladiator WILLYS 4X4

Holiday Chrysler Dodge Jeep Ram · Graham, TX · VIN: 1C6PJTAGXTL156923

Negotiation Guide

Opening Offer

$49,650

Fair Price

$51,150

Walk Away Above

$53,075

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,500

Est. Invoice$51,150

Holdback$1,650

MSRP (Sticker)$55,000

Asking Price$54,500

Markup-$500

Dealer Margin on This Car$5,000

Percentile11% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)-$2,462

Avg Markup (Gladiator)-$333

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$55,000 → $54,500(-$500)

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