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Deal Sheet: 2026 Gladiator WILLYS 4X4

Glockner Chrysler, Dodge, Jeep, Ram of Ashland · Ashland, KY · VIN: 1C6PJTAGXTL152502

Negotiation Guide

Opening Offer
$51,854
Fair Price
$53,354
Walk Away Above
$55,362
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$51,633
Est. Invoice$53,354
Holdback$1,721
MSRP (Sticker)$57,370
Asking Price$56,870
Markup-$500
Dealer Margin on This Car$5,237
Percentile11% of inventory is priced lower
Days on Lot4 days

Dealer Profile

Inventory102 vehicles
Avg Markup (All Models)-$1,228
Avg Markup (Gladiator)-$734
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0

Price History

Jul 1, 2026$54,120$56,870(+$2,750)