Deal Sheet: 2026 Gladiator WILLYS 4X4

Preston Chrysler Dodge Jeep Ram of Dover · Dover, DE · VIN: 1C6PJTAG8TL174952

Negotiation Guide

Opening Offer

$49,515

Fair Price

$51,015

Walk Away Above

$52,935

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,370

Est. Invoice$51,015

Holdback (est.)$1,646

MSRP (Sticker)$54,855

Asking Price$54,855

Markup$0

Est. Dealer Margin on This Car$5,486

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$566

Avg Markup (Gladiator)-$50

% Below MSRP89%

Avg Days to Sell22 days

Avg Sold Markup+$889

Price History

Jul 1, 2026$52,105 → $54,855(+$2,750)

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