← Vehicle Details
Deal Sheet: 2026 Gladiator WILLYS 4X4
Simmons Rockwell Dodge-Chry-Jeep Inc · Bath, NY · VIN: 1C6PJTAG7TL177096
Negotiation Guide
Opening Offer
$48,283
Fair Price
$49,783
Walk Away Above
$51,656
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$48,177
Est. Invoice$49,783
Holdback$1,606
MSRP (Sticker)$53,530
Asking Price$53,530
Markup$0
Dealer Margin on This Car$5,353
Percentile100% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$1,095
Avg Markup (Gladiator)$0
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$682
Price History
Jul 1, 2026$50,780 → $53,530(+$2,750)
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