Deal Sheet: 2026 Gladiator WILLYS 4X4

Performance Chrysler Jeep Dodge Ram Delaware · Delaware, OH · VIN: 1C6PJTAG6TL153727

Negotiation Guide

Opening Offer

$49,334

Fair Price

$50,834

Walk Away Above

$52,747

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$49,194

Est. Invoice$50,834

Holdback$1,640

MSRP (Sticker)$54,660

Asking Price$54,160

Markup-$500

Dealer Margin on This Car$4,966

Percentile11% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory505 vehicles

Avg Markup (All Models)-$1,104

Avg Markup (Gladiator)-$619

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup$0

Price History

Jul 1, 2026$51,410 → $54,160(+$2,750)

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