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Deal Sheet: 2026 Gladiator WILLYS 4X4
Stew Hansen Dodge City Jeep · Urbandale, IA · VIN: 1C6PJTAG4TL167951
This Is Already a Great Deal
Opening Offer
$49,190
Asking Price
$48,690
Max Price
$48,690
- • Recent buyers paid ~$1,346 below MSRP
- • Sitting 16 days (avg 10) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,740 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,690
Est. Invoice$50,313
Holdback (est.)$1,623
MSRP (Sticker)$54,100
Asking Price$48,690
Markup-$5,410
Est. Dealer Margin on This Car$0
Percentile24% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold73
Avg Markup-$1,346
Median Markup-$500
Best Deal-$3,750
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell10 days
Dealer Profile
Inventory513 vehicles
Avg Markup (All Models)-$4,650
Avg Markup (Gladiator)-$5,452
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$2,830
Price History
Jul 1, 2026$53,345 → $56,095(+$2,750)
Jul 4, 2026$56,095 → $53,345(-$2,750)
Jul 8, 2026$53,345 → $50,685(-$2,660)
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