Deal Sheet: 2026 Gladiator WILLYS 4X4

Preston Chrysler Dodge Jeep Ram of Wilmington · Wilmington, DE · VIN: 1C6PJTAG2TL159847

Negotiation Guide

Opening Offer

$48,650

Fair Price

$50,150

Walk Away Above

$52,038

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$48,533

Est. Invoice$50,150

Holdback (est.)$1,618

MSRP (Sticker)$53,925

Asking Price$53,925

Markup$0

Est. Dealer Margin on This Car$5,393

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$852

Avg Markup (Gladiator)-$442

% Below MSRP95%

Avg Days to Sell31 days

Avg Sold Markup-$282

Price History

Jul 1, 2026$51,175 → $53,925(+$2,750)

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