← Vehicle Details
Deal Sheet: 2026 Gladiator WILLYS 4X4
Swope Chrysler Dodge Jeep · Elizabethtown, KY · VIN: 1C6PJTAG2TL152736
Negotiation Guide
Opening Offer
$54,012
Fair Price
$55,512
Walk Away Above
$57,601
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$53,721
Est. Invoice$55,512
Holdback$1,791
MSRP (Sticker)$59,690
Asking Price$59,190
Markup-$500
Dealer Margin on This Car$5,469
Percentile11% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$1,349
Avg Markup (Gladiator)-$732
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jul 1, 2026$56,440 → $59,190(+$2,750)
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