Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Palmen Motors Inc · Kenosha, WI · VIN: 1C4RJXFN8TW216602

Negotiation Guide

Opening Offer

$60,578

Fair Price

$62,078

Walk Away Above

$64,414

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$60,075

Est. Invoice$62,078

Holdback$2,003

MSRP (Sticker)$66,750

Asking Price$66,750

Markup$0

Dealer Margin on This Car$6,675

Percentile100% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$1,246

Avg Markup (Wrangler)-$40

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$65,250 → $66,750(+$1,500)

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