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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Bertera Motors of Westfield,Inc · Westfield, MA · VIN: 1C4RJXFN5TW306354
Negotiation Guide
Opening Offer
$59,322
Fair Price
$60,822
Walk Away Above
$63,111
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$58,860
Est. Invoice$60,822
Holdback$1,962
MSRP (Sticker)$65,400
Asking Price$63,900
Markup-$1,500
Dealer Margin on This Car$5,040
Percentile97% of inventory is priced lower
Days on Lot1 days
Dealer Profile
Inventory61 vehicles
Avg Markup (All Models)-$2,480
Avg Markup (Wrangler)-$1,429
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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