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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X
Bob Moore Dodge Chrysler Jeep, Inc. · Oklahoma City, OK · VIN: 1C4RJXFGXTW276754
Negotiation Guide
Opening Offer
$66,013
Fair Price
$67,513
Walk Away Above
$70,054
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$65,336
Est. Invoice$67,513
Holdback$2,178
MSRP (Sticker)$72,595
Asking Price$71,095
Markup-$1,500
Dealer Margin on This Car$5,760
Percentile8% of inventory is priced lower
Days on Lot4 days
Dealer Profile
Inventory309 vehicles
Avg Markup (All Models)-$1,296
Avg Markup (Wrangler)-$583
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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