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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Midway Chrysler Dodge Jeep, Inc. · Kearney, NE · VIN: 1C4RJXFG8TW297957
Negotiation Guide
Opening Offer
$61,229
Fair Price
$62,729
Walk Away Above
$65,089
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$60,705
Est. Invoice$62,729
Holdback$2,024
MSRP (Sticker)$67,450
Asking Price$65,950
Markup-$1,500
Dealer Margin on This Car$5,245
Percentile97% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$2,645
Avg Markup (Wrangler)-$1,500
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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