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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Cannon CDJR of Senatobia · Senatobia, MS · VIN: 1C4RJXFG7TW328969
Negotiation Guide
Opening Offer
$62,093
Fair Price
$63,593
Walk Away Above
$65,987
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$61,542
Est. Invoice$63,593
Holdback$2,051
MSRP (Sticker)$68,380
Asking Price$66,880
Markup-$1,500
Dealer Margin on This Car$5,338
Percentile97% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$2,459
Avg Markup (Wrangler)-$1,500
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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