Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Ewald Chrysler Jeep Dodge, LLC · Franklin, WI · VIN: 1C4RJXFG6TW251253

Negotiation Guide

Opening Offer

$64,437

Fair Price

$65,937

Walk Away Above

$68,419

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$63,810

Est. Invoice$65,937

Holdback$2,127

MSRP (Sticker)$70,900

Asking Price$70,900

Markup$0

Dealer Margin on This Car$7,090

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory300 vehicles

Avg Markup (All Models)-$1,285

Avg Markup (Wrangler)-$276

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$69,400 → $70,900(+$1,500)

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