Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

O'Hara Motors Inc · Falmouth, MA · VIN: 1C4RJXFG5TW320868

Negotiation Guide

Opening Offer

$63,516

Fair Price

$65,016

Walk Away Above

$67,463

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$62,919

Est. Invoice$65,016

Holdback (est.)$2,097

MSRP (Sticker)$69,910

Asking Price$69,910

Markup$0

Est. Dealer Margin on This Car$6,991

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory71 vehicles

Avg Markup (All Models)-$1,099

Avg Markup (Wrangler)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$68,410 → $69,910(+$1,500)

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