Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Sarasota Chrysler Dodge Jeep Ram FIAT · Sarasota, FL · VIN: 1C4RJXFG5TW173404

Negotiation Guide

Opening Offer

$65,748

Fair Price

$67,248

Walk Away Above

$69,779

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$65,079

Est. Invoice$67,248

Holdback$2,169

MSRP (Sticker)$72,310

Asking Price$68,810

Markup-$3,500

Dealer Margin on This Car$3,731

Percentile1% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory329 vehicles

Avg Markup (All Models)-$935

Avg Markup (Wrangler)-$210

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$67,310 → $68,810(+$1,500)

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