Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Heller Motors Inc · Pontiac, IL · VIN: 1C4RJXFG4TW219448

Negotiation Guide

Opening Offer

$61,349

Fair Price

$62,849

Walk Away Above

$65,215

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$60,822

Est. Invoice$62,849

Holdback$2,027

MSRP (Sticker)$67,580

Asking Price$67,580

Markup$0

Dealer Margin on This Car$6,758

Percentile100% of inventory is priced lower

Days on Lot3 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$2,212

Avg Markup (Wrangler)$0

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$66,080 → $67,580(+$1,500)

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