Deal Sheet: 2026 Wrangler 4-DOOR RUBICON X

Shoreline CDJR · Old Saybrook, CT · VIN: 1C4RJXFG1TW278148

Negotiation Guide

Opening Offer

$63,670

Fair Price

$65,170

Walk Away Above

$67,622

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$63,068

Est. Invoice$65,170

Holdback$2,102

MSRP (Sticker)$70,075

Asking Price$70,075

Markup$0

Dealer Margin on This Car$7,008

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$442

Avg Markup (Wrangler)-$80

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$68,575 → $70,075(+$1,500)

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