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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXFN3TW234240
Negotiation Guide
Opening Offer
$53,510
Fair Price
$55,010
Walk Away Above
$57,080
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$53,235
Est. Invoice$55,010
Holdback$1,775
MSRP (Sticker)$59,150
Asking Price$57,650
Markup-$1,500
Dealer Margin on This Car$4,415
Percentile97% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Wrangler)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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