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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Lithia Chrysler Jeep of Reno · Reno, NV · VIN: 1C4PJXFN3TW182026
Negotiation Guide
Opening Offer
$54,602
Fair Price
$56,102
Walk Away Above
$58,214
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$54,293
Est. Invoice$56,102
Holdback$1,810
MSRP (Sticker)$60,325
Asking Price$57,325
Markup-$3,000
Dealer Margin on This Car$3,033
Percentile10% of inventory is priced lower
Days on Lot0 days
Dealer Profile
Inventory191 vehicles
Avg Markup (All Models)-$2,515
Avg Markup (Wrangler)-$1,420
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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