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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Brady Chrysler Dodge Jeep Ram · Bessemer, AL · VIN: 1C4PJXFN1TW158131
Negotiation Guide
Opening Offer
$62,577
Fair Price
$64,077
Walk Away Above
$66,489
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$62,010
Est. Invoice$64,077
Holdback$2,067
MSRP (Sticker)$68,900
Asking Price$64,900
Markup-$4,000
Dealer Margin on This Car$2,890
Percentile5% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$3,151
Avg Markup (Wrangler)-$4,131
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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