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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Lithia Chrysler Dodge Jeep Ram FIAT of Santa Fe · Santa Fe, NM · VIN: 1C4PJXFGXTW329038
Negotiation Guide
Opening Offer
$56,383
Fair Price
$57,883
Walk Away Above
$60,062
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$56,016
Est. Invoice$57,883
Holdback$1,867
MSRP (Sticker)$62,240
Asking Price$60,740
Markup-$1,500
Dealer Margin on This Car$4,724
Percentile97% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$2,375
Avg Markup (Wrangler)-$1,833
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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