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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Preston Chrysler Dodge Jeep Ram of Dover · Dover, DE · VIN: 1C4PJXFGXTW190173

Negotiation Guide

Opening Offer
$56,379
Fair Price
$57,879
Walk Away Above
$60,057
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$56,012
Est. Invoice$57,879
Holdback$1,867
MSRP (Sticker)$62,235
Asking Price$60,735
Markup-$1,500
Dealer Margin on This Car$4,724
Percentile97% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory287 vehicles
Avg Markup (All Models)-$1,633
Avg Markup (Wrangler)-$1,500
% Below MSRP89%
Avg Days to Sell22 days
Avg Sold Markup+$891