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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Sierra Blanca Motors LLC · Ruidoso, NM · VIN: 1C4PJXFG9TW336577
Negotiation Guide
Opening Offer
$61,289
Fair Price
$62,789
Walk Away Above
$65,152
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$60,764
Est. Invoice$62,789
Holdback$2,025
MSRP (Sticker)$67,515
Asking Price$64,020
Markup-$3,495
Dealer Margin on This Car$3,257
Percentile8% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory45 vehicles
Avg Markup (All Models)-$2,755
Avg Markup (Wrangler)-$2,311
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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