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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Midway Chrysler Dodge Jeep, Inc. · Kearney, NE · VIN: 1C4PJXFG9TW251058
Negotiation Guide
Opening Offer
$54,272
Fair Price
$55,772
Walk Away Above
$57,871
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$53,973
Est. Invoice$55,772
Holdback$1,799
MSRP (Sticker)$59,970
Asking Price$58,470
Markup-$1,500
Dealer Margin on This Car$4,497
Percentile97% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$2,645
Avg Markup (Wrangler)-$1,500
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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