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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Salt Lake Valley Chrysler Dodge Jeep Ram · Salt Lake City, UT · VIN: 1C4PJXFG9TW172165

Negotiation Guide

Opening Offer
$58,318
Fair Price
$59,818
Walk Away Above
$62,069
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$57,888
Est. Invoice$59,818
Holdback$1,930
MSRP (Sticker)$64,320
Asking Price$60,320
Markup-$4,000
Dealer Margin on This Car$2,432
Percentile5% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory181 vehicles
Avg Markup (All Models)-$2,222
Avg Markup (Wrangler)-$1,969
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0