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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4PJXFG6TW171409

Negotiation Guide

Opening Offer
$59,754
Fair Price
$61,254
Walk Away Above
$63,560
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$59,279
Est. Invoice$61,254
Holdback$1,976
MSRP (Sticker)$65,865
Asking Price$61,365
Markup-$4,500
Dealer Margin on This Car$2,087
Percentile3% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory958 vehicles
Avg Markup (All Models)-$2,697
Avg Markup (Wrangler)-$2,169
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0