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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Tate Branch Autoplex · Carlsbad, NM · VIN: 1C4PJXFG6TW168395

Negotiation Guide

Opening Offer
$54,700
Fair Price
$56,200
Walk Away Above
$58,315
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$54,387
Est. Invoice$56,200
Holdback$1,813
MSRP (Sticker)$60,430
Asking Price$56,430
Markup-$4,000
Dealer Margin on This Car$2,043
Percentile5% of inventory is priced lower
Days on Lot3 days

Dealer Profile

Inventory134 vehicles
Avg Markup (All Models)-$2,683
Avg Markup (Wrangler)-$2,328
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0