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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Deery Brothers Motors of Iowa City, Inc. · Iowa City, IA · VIN: 1C4PJXFG5TW335846
Negotiation Guide
Opening Offer
$58,718
Fair Price
$60,218
Walk Away Above
$62,484
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$58,275
Est. Invoice$60,218
Holdback$1,943
MSRP (Sticker)$64,750
Asking Price$61,255
Markup-$3,495
Dealer Margin on This Car$2,980
Percentile8% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory159 vehicles
Avg Markup (All Models)-$2,593
Avg Markup (Wrangler)-$1,633
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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