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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Preston Chrysler Dodge Jeep Ram · Millsboro, DE · VIN: 1C4PJXFG5TW212662
Negotiation Guide
Opening Offer
$57,141
Fair Price
$58,641
Walk Away Above
$60,848
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$56,750
Est. Invoice$58,641
Holdback$1,892
MSRP (Sticker)$63,055
Asking Price$61,555
Markup-$1,500
Dealer Margin on This Car$4,806
Percentile97% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory236 vehicles
Avg Markup (All Models)-$2,579
Avg Markup (Wrangler)-$1,694
% Below MSRP99%
Avg Days to Sellnull days
Avg Sold Markup$0
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