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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Franklin Chrysler Dodge Jeep Ram · Franklin, TN · VIN: 1C4PJXFG5TW205419
Negotiation Guide
Opening Offer
$53,505
Fair Price
$55,005
Walk Away Above
$57,075
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$53,231
Est. Invoice$55,005
Holdback$1,774
MSRP (Sticker)$59,145
Asking Price$56,395
Markup-$2,750
Dealer Margin on This Car$3,165
Percentile12% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory404 vehicles
Avg Markup (All Models)-$2,238
Avg Markup (Wrangler)-$1,711
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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