← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Pearson Chrysler Jeep Dodge · Richmond, VA · VIN: 1C4PJXFG2TW188224
Negotiation Guide
Opening Offer
$54,914
Fair Price
$56,414
Walk Away Above
$58,537
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$54,594
Est. Invoice$56,414
Holdback$1,820
MSRP (Sticker)$60,660
Asking Price$57,660
Markup-$3,000
Dealer Margin on This Car$3,066
Percentile10% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory261 vehicles
Avg Markup (All Models)-$1,916
Avg Markup (Wrangler)-$2,094
% Below MSRP100%
Avg Days to Sell13 days
Avg Sold Markup-$169
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