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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Lipscomb Chrysler Dodge Jeep Ram · Elk City, OK · VIN: 1C4PJXFG1TW336413
Negotiation Guide
Opening Offer
$57,997
Fair Price
$59,497
Walk Away Above
$61,736
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$57,578
Est. Invoice$59,497
Holdback$1,919
MSRP (Sticker)$63,975
Asking Price$60,480
Markup-$3,495
Dealer Margin on This Car$2,903
Percentile8% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)-$1,889
Avg Markup (Wrangler)-$2,665
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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