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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4PJXFG1TW171415

Negotiation Guide

Opening Offer
$62,447
Fair Price
$63,947
Walk Away Above
$66,353
  • No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$61,884
Est. Invoice$63,947
Holdback$2,063
MSRP (Sticker)$68,760
Asking Price$64,260
Markup-$4,500
Dealer Margin on This Car$2,376
Percentile3% of inventory is priced lower
Days on Lot2 days

Dealer Profile

Inventory958 vehicles
Avg Markup (All Models)-$2,697
Avg Markup (Wrangler)-$2,169
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0