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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Preston Chrysler Dodge Jeep Ram of Dover · Dover, DE · VIN: 1C4PJXFG0TW293313
Negotiation Guide
Opening Offer
$57,718
Fair Price
$59,218
Walk Away Above
$61,446
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$57,308
Est. Invoice$59,218
Holdback$1,910
MSRP (Sticker)$63,675
Asking Price$62,175
Markup-$1,500
Dealer Margin on This Car$4,868
Percentile97% of inventory is priced lower
Days on Lot3 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$1,633
Avg Markup (Wrangler)-$1,500
% Below MSRP89%
Avg Days to Sell22 days
Avg Sold Markup+$891
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