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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
McLarty Daniel Chrysler Dodge Jeep Ram · Bentonville, AR · VIN: 1C4PJXFG0TW273966
Negotiation Guide
Opening Offer
$55,109
Fair Price
$56,609
Walk Away Above
$58,740
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$54,783
Est. Invoice$56,609
Holdback$1,826
MSRP (Sticker)$60,870
Asking Price$59,370
Markup-$1,500
Dealer Margin on This Car$4,587
Percentile97% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory296 vehicles
Avg Markup (All Models)-$2,755
Avg Markup (Wrangler)-$2,259
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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