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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Bertera Chrysler Dodge Jeep Ram of West Springfield · West Springfield, MA · VIN: 1C4PJXFG0TW252423
Negotiation Guide
Opening Offer
$61,917
Fair Price
$63,417
Walk Away Above
$65,803
- • No recent sold data — targeting invoice price
Price Breakdown
Est. Dealer Cost$61,371
Est. Invoice$63,417
Holdback$2,046
MSRP (Sticker)$68,190
Asking Price$66,690
Markup-$1,500
Dealer Margin on This Car$5,319
Percentile97% of inventory is priced lower
Days on Lot2 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$2,521
Avg Markup (Wrangler)-$1,534
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
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